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Ethan's GRS United Blog

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In the Garden of Hedonism with Ideal Bite and Ethan Zohn

From ecorazzi.com
by Ecorazzi Field Reporter Melissa Rosenberg

There’s a daily email list out there for every kind of consumer, even the light green one. Many readers of Ecorazzi are sure to be on the list of over 150,000 people that receive the daily “bite” each day with a simple green tip from Ideal Bite. It seems that Ideal Bite is now associated with Pilot Group, Bob Pittman’s project that has bought up interest in other email newsletters like Daily Candy.

Last night, Ideal Bite & Pilot Group held a launch party for their new NYC newsletter called “Garden of Hedonism” at Johnny Utah’s. That’s right, the new place with the mechanical bull. This night, it was a solar powered mechanical bull.

Famous faces mixed with the NYC eco-crowd, drinking Square One organic vodka and Wolaver’s organic beer. They included singer songwriter Natasha Bedingfield, the hilarious Jennifer Coolidge, Soprano’s star John Ventimiglia, and Survivor champs Jenna Morasca and Ethan Zohn.

Ethan, incidentally, is also a co-founder of Grassroots Soccer, which uses the power of soccer to fight AIDS in Africa. Also an animal rights activist, he and girlfriend Jenna have even posed for PETA’s I’d Rather Go Naked Than Wear Fur campaign. We hear Ethan has a new eco-show coming out on HGTV this spring.